We were invited to talk about our project in The Soho Hour, the local show from Soho Radio. Check it out. ( From 44:00)
We leverage local customers and start getting them on board by providing them with relevant information about their favourite shops nearby. The second step is a deal and offer strategy to incentivise the purchase in the area. And the last step would be the commitment with a membership card that gives them unlimited specific deals over a chosen amount of time.