A iconic Chargepoint for UK

The UK government's transport decarbonisation plan is a world-leading 'greenprint' for building a net zero transport system by 2050. Key to delivering on the plan will be a switch from petrol and diesel cars to electric vehicles (EVs) – The Office for Zero Emission Vehicles (OZEV) wanted to encourage more people to switch to EVs by having a better EV infrastructure in the nationalwides. So, PA Consulting teamed up with the Royal College of Art to design the blueprint for an emblematic chargepoint as recognisable as Britain’s red post boxes or black cabs.

Jing worked as a service designer from Royal College of Art, in a team of multi-disciplinary design consultants to develop the product, service, and system for an electronic vehicle ChargePoint for the UK public. 
Jing was responsible for the user experience and service blueprint of the ChargePoint service, she also conducted prototype research to develop and iterate the user experience design concept.

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